{"title":"Hasselblad","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eHasselblad is a Swedish imaging brand known for medium-format camera systems used in commercial, fine-art, and high-resolution photography.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIts range includes the X2D II 100C, featuring a 100MP CMOS sensor, Hasselblad Natural Colour Solution with HDR, and 10-stop in-body image stabilization.\u003c\/p\u003e","products":[{"product_id":"hasselblad-x2d-ii-100c-precision-focused-flagship-medium-format-camera","title":"Hasselblad X2D II 100C: Precision-Focused Flagship Medium Format Camera","description":"\u003ch3 class=\"title\"\u003eBrilliance at Every Moment: Guide\u003c\/h3\u003e\u003cbr\u003e\u003cdiv class=\"description\"\u003e\n\u003cbr\u003eIn its primary imaging role, Crafted for those who seek brilliance, the Hasselblad X2D II 100C medium format camera produces true-to-life colour powered by the Hasselblad Natural Colour Option with High Dynamic Range (HNCS HDR). The new AF-C setting, subject detection and 10-stop stabilisation work together to produce sharp pictures with speed and precision—even in challenging conditions. And with Phocus Mobile 2 streamlining your process, you can stay fully immersed in your creative process—letting inspiration flow and strong pictures follow naturally.\u003ch3 class=\"title\"\u003eFocus in an Instant: Guide\u003c\/h3\u003e\n\u003cdiv class=\"image_above-flex\"\u003e\n\u003cdiv class=\"img-box mb-img-box\"\u003e\u003cfigure class=\"embed-responsive embed-responsive-21by9 img-wrapper rigid-wrapper mb-0\"\u003e\u003cpicture\u003e\u003csource srcset=\"\/\/store-eu.hasselblad.com\/cdn\/shop\/files\/1_01.__mobile_382x512_3x_95d3a0b2-e4ee-46ec-87f6-3c285f89f96c.jpg?v=1755785291\" media=\"(max-width: 767px)\" data-srcset=\"\/\/store-eu.hasselblad.com\/cdn\/shop\/files\/1_01.__mobile_382x512_3x_95d3a0b2-e4ee-46ec-87f6-3c285f89f96c.jpg?v=1755785291\"\u003e\u003c\/picture\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv class=\"description\"\u003e\n\u003cbr\u003eThe new AF-C setting ² brings dependable continuous autofocus, accurately detecting and tracking moving subjects. In AF-S setting, 425 PDAF zones that spread over the 100-megapixel sensor work with the LiDAR for fast, accurate focusing. A new AF illuminator enhances autofocus performance in low light and doubles as a self-timer indicator.\u003ch3 class=\"title\"\u003eAF-C Continuous Autofocus: Guide\u003c\/h3\u003e\n\u003cdiv class=\"image_no-above-flex\"\u003e\u003cdiv class=\"description\"\u003e\n\u003cbr\u003eFor the first time on a Hasselblad, X2D II 100C incorporates AF-C continuous autofocus ². Powered by deep learning algorithms, it reliably detects and tracks human, vehicles, cats and dogs in several poses throughout the capture.\u003ch3 class=\"title\"\u003eTrue Colours Shine in Highlight: Guide\u003c\/h3\u003e\n\u003cdiv class=\"image_above-flex\"\u003e\n\u003cdiv class=\"img-box mb-img-box\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"description\"\u003e\n\u003cbr\u003eExperience the first medium format camera with true end-to-end HDR ³. The camera records and processes richly detailed results internally as HDR HEIF or Ultra HDR JPEG ?. Review them immediately on the 1400-nit peak-brightness touchscreen, or edit on an iPhone\/iPad ? Via Phocus Mobile 2.\u003ch3 class=\"title\"\u003e5-Axis, 10-Stop Stabilisation: Guide\u003c\/h3\u003e\n\u003cdiv class=\"image_no-above-flex\"\u003e\u003cdiv class=\"description\"\u003e\n\u003cbr\u003eStabilisation performance is now up to 8 times ? That of X2D 100C whenever capturing distant subjects. The enhanced 5-axis, 10-stop IBIS ¹ lets you shoot handheld for several seconds ? And still capture crisp, detailed images. Long exposures to capture flowing traffic or running water are now possible without a tripod.\u003cbr\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"point point-num2\"\u003e\n\u003cdiv class=\"point_item\"\u003e\u003cdiv class=\"point_item-icon\"\u003eHighest Stabilisation Level in the Industry ³\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"point_item\"\u003e\u003cdiv class=\"point_item-icon\"\u003e\n\u003cbr\u003eThat of X2D 100C Stabilisation\u003ch3 class=\"title\"\u003eCustom Buttons and 5D Joystick\u003c\/h3\u003e\n\u003cdiv class=\"image_no-above-flex\"\u003e\u003cdiv class=\"description\"\u003e\n\u003cbr\u003eA 5D joystick beside the touchscreen permits swift focus point selection and intuitive menu navigation. With two new custom buttons—now totalling eight—personalised control is always at your fingertips.\u003cbr\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Hasselblad","offers":[{"title":"Default Title","offer_id":45788651257909,"sku":"X2D II 100C","price":32599.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/3290\/3477\/files\/4x_b21c865c-dd7b-4002-93df-722bb23b749b-scaled.webp?v=1784649429"}],"url":"https:\/\/bsn.com.pk\/collections\/hasselblad.oembed","provider":"Broadcast Systems Network","version":"1.0","type":"link"}